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    • TNF Running Athlete in Vert Pivlock Sunglasses

      The Vert Pivlock™

      You can count on the Smith Vert PivLock™ sunglasses for a distraction-free feel and a widescreen view to get in the zone whether you’re letting it rip downhill or measuring your effort on a climb.

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Tag: Bike Helmets

Meet Paige Clark | The Artist Behind Stripe Cult
  • Bike
  • Meet the Artist

Meet Paige Clark | The Artist Behind Stripe Cult

  • May 8, 2023May 9, 2023

Paige Clark of Stripe Cult usually lends her talents to the world of cars and motorcycles but we were able to persuade her to give a different kind of bike...

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Two cyclist wearing Smith Optics Ebike certified helmet, the Dispatch.
  • Bike
  • Gear Advice

What Does it Mean for a Helmet to Be eBike Certified?

  • May 8, 2023May 8, 2023

Electric bikes or eBikes are gaining momentum in the bike world, from mountain bike trails to less sweaty commutes they’re a great way to get out on two wheels with...

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How to Measure Yourself for a Bike Helmet
  • Bike
  • Gear Advice

How to Measure Yourself for a Bike Helmet

  • April 17, 2023July 25, 2023

There’s nothing better than the freedom that comes with getting out on two wheels. Whether you’re biking on the road, on the trails, or exploring your city, the most important...

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A Guide to Helmet Safety
  • Gear Advice

A Guide to Helmet Safety

  • December 13, 2021June 7, 2023

Whether you’re heading out on your bike or shredding the slopes, a helmet is a critical piece of safety equipment. Lucky for you, modern technological advancements have improved the protection...

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